Key Features Of The BOOK

With the plethora of options available to market your organization, you might be wondering, which one you should choose, or what would drive the most results across all these different options. Social Media, Analytics, SEO, Online Ads and more, all play a crucial role in getting results. This book will cover several new ideas many brands and teams are using to get the most out of online platforms. It is easy to get overwhelmed by the number of channels available to us. Timing and remaining current with what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization. The best marketing books give you practical tips that are easy to implement!

Save Time and Money

With the changes in the economy, budgeting for marketing may vary. With many of us inundated with trying to reach other business goals that require a monetary investment, some struggle to prioritize funds. Some have low budgets while others have larger ones. This book goes into detail on what is most important so you can be as efficient as possible.

Get Real Engagement

A common question in the industry is concerning engagement. What is it and how can we get more? Not only any engagement, but engaging the right audiences.

Track Results

There are many tools out there that give insight into what people are doing while utilizing your content. The problem is, interpreting this data can easily get become time consuming. The book goes into detail on how to use tools like google analytics, to find out what users are really doing on your site and how to optimize this data to your benefit.

About the Author

Chris N. West is an international speaker, marketing expert, and President of LR Training Solutions. Formerly, he served in a position at Google where he managed the area of marketing key products. Not only did his career take him to 46 states, he also conducted presentations to teams in Germany, Canada, and France. Chris helps marketing teams save time and focus on what truly matters, by using the latest tools online. He was awarded the Nido Quebain scholarship from National Speakers Association for his MBA. He helps organizations as an internet marketing keynote speaker and trainer.  Chris has worked with teams at global brands such as: Mercedes-Benz, Canon, and other companies. He has also helped many organizations as a SEO Speaker on search engine  optimization topics.

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A Quick Peak Into Some Chapters of Digital Marketing for Results

  • Chapter 1 Traditional Vs. Digital

    Chapter 1 Traditional Vs. Digital

    In this chapter we discuss how things have changed over the years when it comes to marketing and advertising. We know that online marking and social media has changed our lives and the way we do business. We look at what this means when it comes to how we reach audiences, as well as the cost involved with reaching them.

    We also discuss how the amount of information consumers can get about an organization has drastically increased. We can now utilize the information from reviews, to make informed decisions for a place we plan on visiting. Even if this is a vacation in a different city, we can make important decisions to ensure the receipt of great customer service. This chapter will go into how to make the new transition if you have been stuck working with outdated media.

  • Chapter 6 Know Your Audience

    Chapter 2 Know Your Audience

    This chapter highlights the details about knowing your audience. Stories and case studies are used to find out what is important to understand about your audience. Many of us know the basics about our target audience. This is good, yet going into detail about who really wants your services is key.

    We can say our audience is everyone; However, this will not get us what we really want. The more we know how they behave, the easier it is to identify the right audience. If we know where they spend time, we will be clear about where we should spend our time. This will be insightful whether you are starting from scratch or experienced with monitoring your audience.

  • Chapter 6 - Social Media Engagement

    Chapter 6 - Social Media Engagement

    One of the top inquiries received when it comes to marketing, is how to increase social media engagement. In this chapter we discuss what real engagement looks like and how to obtain it. Questions are answered, such as, what is the best time to reach audiences? You may be posting the right content, but if the content is not reaching your audience at the right moment, you can be losing out on traffic.

    How often should you reach your audience? All these factors need to be tested for each audience to determine the right approach, and the content in the chapter will get you on the right track. The most important item to consider is what content works best for your situation. There is a reason why some brands get a lot of engagement and other brand pages could look like a ghost town with little activity. Engagement numbers are important to track productivity online. However, the problem is, not all engagement numbers are what they seem. By the end of the chapter you will know what numbers to really track.

  • Chapter 9- Google Analytics and other tracking methods

    Chapter 9- Google Analytics and other tracking methods

    We spend so much time trying to improve engagement, when knowing what happens after this can save us the most time. There are many tools to track metrics such as google analytics and platform statistics. One major issue is that some of these tools can be overwhelming.

    There is so much data that sometimes we don’t know where to start. This chapter will go into detail about what metrics are paramount, as well as identifying what metrics are underutilized by many users. Many of these tools and tips will not get rid of the uncertainty of knowing exactly what the audience is doing on our website and other channels.

Chapter 1 Traditional Vs. Digital

Chapter 1 Traditional Vs. Digital

In this chapter we discuss how things have changed over the years when it comes to marketing and advertising. We know that online marking and social media has changed our lives and the way we do business. We look at what this means when it comes to how we reach audiences, as well as the cost involved with reaching them.

We also discuss how the amount of information consumers can get about an organization has drastically increased. We can now utilize the information from reviews, to make informed decisions for a place we plan on visiting. Even if this is a vacation in a different city, we can make important decisions to ensure the receipt of great customer service. This chapter will go into how to make the new transition if you have been stuck working with outdated media.

Chapter 6 Know Your Audience

Chapter 2 Know Your Audience

This chapter highlights the details about knowing your audience. Stories and case studies are used to find out what is important to understand about your audience. Many of us know the basics about our target audience. This is good, yet going into detail about who really wants your services is key.

We can say our audience is everyone; However, this will not get us what we really want. The more we know how they behave, the easier it is to identify the right audience. If we know where they spend time, we will be clear about where we should spend our time. This will be insightful whether you are starting from scratch or experienced with monitoring your audience.

Chapter 6 - Social Media Engagement

Chapter 6 - Social Media Engagement

One of the top inquiries received when it comes to marketing, is how to increase social media engagement. In this chapter we discuss what real engagement looks like and how to obtain it. Questions are answered, such as, what is the best time to reach audiences? You may be posting the right content, but if the content is not reaching your audience at the right moment, you can be losing out on traffic.

How often should you reach your audience? All these factors need to be tested for each audience to determine the right approach, and the content in the chapter will get you on the right track. The most important item to consider is what content works best for your situation. There is a reason why some brands get a lot of engagement and other brand pages could look like a ghost town with little activity. Engagement numbers are important to track productivity online. However, the problem is, not all engagement numbers are what they seem. By the end of the chapter you will know what numbers to really track.

Chapter 9- Google Analytics and other tracking methods

Chapter 9- Google Analytics and other tracking methods

We spend so much time trying to improve engagement, when knowing what happens after this can save us the most time. There are many tools to track metrics such as google analytics and platform statistics. One major issue is that some of these tools can be overwhelming.

There is so much data that sometimes we don’t know where to start. This chapter will go into detail about what metrics are paramount, as well as identifying what metrics are underutilized by many users. Many of these tools and tips will not get rid of the uncertainty of knowing exactly what the audience is doing on our website and other channels.

Who should read Digital Marketing for Results Book

Get this book if you want to explore new marketing strategies in a digital space to help you reach your target audience in many ways. Learn new methods that are working for other successful brands. If you have been utilizing traditional methods, are seeking ways to transition to digital, this book will help you with this shift. If you are trying to grow your business online and do not know where to start, this book gives you the necessary guidance on what channels to choose.

Chris N. West

Thank you for taking the time to visit this site. I know your schedule is probably busy trying to manage marketing activities for your business, amongst other duties. My goal for this book is to help you or your team save time and resources while getting the best results possible. Please connect and keep in touch if you have any questions.

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